A New Era

We are excited to announce our move into a new era with a fresh new look.

Since 2015 Eye has been leading the way in innovation, quality and style as the only pure squash brand to produce a full line of products used from grass roots to professional level by the best players in the world.

Following our growth and success in squash, Eye will be expanding into new markets within racket sports in 2020. Our rebrand reflects this move into an exciting new era.

The new product range will feature a timeless icon that will be rolled out universally across rackets, clothing, shoes and accessories. The new Eye "Superstripe" system will unite all our products to produce a complete and comprehensive collection.


Joey Barrington, Eye Ambassador states 'Eye has grown internationally year on year and hopes to build on its success conquering new racket sport markets. While our name remains the same the new brand identity better reflects our market leading position in Squash and makes way for us to venture into new markets. We thank all our players, heroes and legends for their continued and future support.'

To kick off the 2019/20 season we are launching a new product catalogue to showcase the new range. For fans of the classic written Eye logo, a heritage collection will be launched in the future.



Dare to be Different.